Associations & Member Networks
Give Every Chapter Marketing That Still Feels Like Your Brand
Give chapters, affiliates and member organizations approved campaigns and materials they can personalize for their audience without starting from scratch or drifting away from the parent brand.
OnBrandify is the Marketing Hub for organizations that market through a broader member network. The central team creates campaigns and resources once, while chapters or affiliates personalize what should be specific to them.
Sample campaigns. The brands, businesses and people shown are fictional.
One organization. Dozens or hundreds of different people doing the marketing.
Central teams want a consistent brand and coordinated campaigns. Chapters and affiliates need enough flexibility to promote their own events, programs, membership efforts and initiatives.
Without the right system, that usually means shared drives, emailed files, outdated materials and repeated requests back to the central team.
Brand-controlled chapter marketing
How does a chapter make marketing relevant without making its own version?
Give chapters approved templates with the important parts already defined. The organization can protect its identity, messaging and required content while allowing the chapter to add appropriate information such as its name, location, event details, contact information or approved imagery.
- Central brand elements remain controlled
- Chapter information can pre-fill approved fields
- Outdated materials replaced with current versions
- Different groups receive different resources
Recorded in the OnBrandify product with sample data. Alderpeak Outdoor Co. and its dealers are fictional.
One Hub for the network
Can every chapter find the marketing and materials available to them?
Bring campaigns, downloadable resources, customizable materials and physical marketing products into one branded experience. Instead of asking chapter leaders to know which folder, vendor or internal team owns something, give them one place to start.
- Approved campaigns and materials, digital and physical, in one Hub
- Access organized around chapter, region, member type or program
- Ordering and fulfillment can remain simple for the end user
Recorded in the OnBrandify product with sample data. Alderpeak Outdoor Co. and its dealers are fictional.
What changes with OnBrandify
More usable marketing
Give chapters complete marketing they can adapt instead of static assets they have to figure out themselves.
One recognizable brand
Protect the identity and content that should remain consistent across the organization.
Less work for the central team
Reduce repetitive requests for localized files, updated logos and one-off marketing materials.
A clearer view across the network
Better understand what different chapters and groups are accessing and using.
Frequently asked questions
What is association marketing software?
What is a chapter marketing platform?
Can chapters customize centrally created marketing?
Can different chapters receive different materials?
Can chapter information automatically appear in materials?
Can OnBrandify support physical marketing materials?
Can the central organization control the brand?
Does every chapter need the same experience?
Does OnBrandify replace an association management system?
What should an association look for in a chapter marketing platform?
Make great marketing easier to use across the organization.
Give every chapter or affiliate the right materials and enough flexibility to make them relevant while keeping the organization recognizable everywhere.
Last updated .