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Technology & Channel Partners

Give Every Channel Partner Marketing They Can Put to Work

Give resellers, VARs, distributors, MSPs and other solution partners approved campaigns and materials they can personalize for their business, without rebuilding everything from scratch.

OnBrandify is the Marketing Hub for brands that sell through channel partners. Corporate creates the marketing and defines the guardrails. Partners personalize what is relevant to them, access the programs and materials available to them, and put the campaign to work under their own name.

Sample campaigns. The brands, businesses and people shown are fictional.

A managed IT provider's reception counter with Vantorra co-branded brochures and postcards, the same campaign as an email on a laptop, and a certified partner plaque.

Your partners sell your solution. How much marketing are they expected to build themselves?

A campaign in a partner portal is not useful if the partner still has to turn it into an email, an event promotion, a co-branded flyer or something their sales team can actually use.

Give partners complete, approved marketing instead of another folder of assets.

Co-branded partner marketing

How does a partner make your campaign their own without rebuilding it?

Start with an approved campaign and let the partner personalize only what should be theirs. Their company name, logo, contact information and other approved details can become part of the marketing while your brand, messaging and required content stay protected.

  • Partner information can pre-fill approved template fields
  • Content can be organized by partner group, program or audience
  • One governance model can support print and digital materials
Learn about Campaigns, Content & Customization

Recorded in the OnBrandify product with sample data. Alderpeak Outdoor Co. and its dealers are fictional.

A dealer edits the date and offer on a brand-approved flyer, and the live preview updates.

Programs, materials and funds

Can partners find everything available to them without hunting through the portal?

Put campaigns, approved materials, products and program resources into one experience. Partners see what is relevant to them, personalize what needs to change and order or download what they need without having to understand how the entire program works behind the scenes.

  • Physical, digital and print-on-demand materials in one Hub
  • Different resources for different partner groups or programs
  • Marketing funds can be brought closer to eligible marketing activity
Explore Products, Orders & Fund Management

Recorded in the OnBrandify product with sample data. Alderpeak Outdoor Co. and its dealers are fictional.

A dealer checks out, and the order summary applies their co-op funds to eligible items.

What changes with OnBrandify

  • Marketing that is easier to activate

    Give partners complete, usable marketing instead of asking them to assemble campaigns themselves.

  • A stronger co-branded experience

    Corporate protects the brand while partners add the information that makes the marketing theirs.

  • One place for partner marketing

    Campaigns, materials, products, funds and support can live within the same Marketing Hub.

  • Better visibility across the program

    Give corporate teams a clearer view of which partners are participating and what they are using.

Frequently asked questions

What is channel partner marketing software?

Channel partner marketing software helps brands provide marketing to resellers, distributors, VARs, MSPs and other indirect sales partners. It can help corporate teams distribute approved campaigns and materials while giving partners an easier way to personalize and use them.

What is a channel partner Marketing Hub?

A Partner Marketing Hub gives channel partners one place to find the campaigns, materials, products, funds and resources available to them instead of navigating multiple systems and vendor sites.

Who can OnBrandify support?

OnBrandify is designed for many partner-network models, including resellers, distributors, VARs, MSPs, solution partners and other independent or semi-independent sales partners.

How can partners co-brand corporate marketing?

Brand-governed templates can keep corporate elements fixed while allowing approved partner information such as company name, logo and contact details to be personalized.

Can different partner tiers receive different marketing?

Programs can use groups and access rules to organize which campaigns, products and resources are available to different parts of the partner network.

Can OnBrandify support MDF or co-op programs?

Marketing funds can be incorporated into the broader partner marketing experience based on the structure and rules of the customer's program.

Is OnBrandify a PRM?

OnBrandify is focused on the marketing experience. It can complement a broader partner relationship management environment rather than requiring every partner-management function to move into one system.

Do we have to replace our existing partner portal?

Not necessarily. OnBrandify is designed to fit around existing systems and workflows where that makes sense.

Can partners access both digital and physical marketing?

Yes. OnBrandify is designed around both digital and physical marketing so partners can access approved content alongside print, direct mail and other marketing materials.

What should companies look for in a channel partner marketing platform?

Look for an experience partners will actually use, strong brand controls, appropriate personalization, support for the marketing channels your partners need, flexible program access and the ability to fit into your existing partner ecosystem.

Make partner marketing easier to activate.

Give your partners marketing they can personalize, use and put in front of customers without building it all themselves.

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