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Manufacturers & Dealers

Enable Your Dealers to Sell More

OnBrandify is the Marketing Hub for your dealers, distributors and VARs: co-branded campaigns, signage and displays they'll actually use, and co-op and MDF programs that are easy to spend.

Sample campaigns. The brands, businesses and people shown are fictional.

An Alderpeak distributor’s showroom with a Spring Trail Days display and pallets of counter-display kits for dealers.

Your dealers sell your products. Do they market them?

Marketing dealers can't find, ads that bend your brand and your claims, co-op and MDF money going unspent, and no way to see who's marketing what. That's the tools, not the dealers.

Why does so much co-op money go unspent?

Because claiming it is a chore. In OnBrandify a dealer's balance is right where they plan marketing: eligible items are paid from it at checkout, and a claim for a local event is matched to the right program before anyone reviews it.

  • Balances by dealer, location or ownership group
  • Eligibility rules applied up front
  • Claims, approvals and reimbursement in one workflow
MDF vs. co-op advertising, explained

Recorded in the OnBrandify product with sample data. Alderpeak Outdoor Co. and its dealers are fictional.

A dealer checks out, and the order summary applies their co-op funds to eligible items.

What does an MDF claim look like when it takes a minute?

A dealer reports the local event, attaches the receipt and submits. OnBrandify checks eligibility and matches the claim to the launch program, so your team reviews exceptions instead of every claim.

  • Proof attached at submission, not chased afterwards
  • Utilization reporting by program, region and dealer
  • Co-branded campaigns, signage and samples from one catalog
How manufacturers scale dealer marketing

Recorded in the OnBrandify product with sample data. Alderpeak Outdoor Co. and its dealers are fictional.

A dealer submits a claim for a local event and it is matched to the launch MDF program.

What changes with OnBrandify

  • More dealers marketing your products

    Co-branded campaigns arrive pre-filled with each dealer's name, logo and details, ready to run.

  • Co-op and MDF that gets used

    Funds are visible, easy to claim and applied automatically to approved marketing.

    See products, orders and funds

  • Faster product launches

    Push a launch to every dealer at once, with the signage, displays and samples to match.

    See vendor-agnostic fulfillment

  • Clear channel ROI

    Participation, leads and revenue by dealer, region and campaign.

    See reporting and integrations

Frequently asked questions

What is dealer marketing software?

Dealer marketing software lets a manufacturer give its dealers approved, co-branded marketing they can personalize and run in their market, and see what they do with it. OnBrandify is dealer marketing software: campaigns, print, signage, displays, co-op and MDF, and reporting, in one place dealers use.

What is a dealer marketing portal, and how is it different from a dealer portal?

A dealer portal usually handles the business side: orders, pricing, warranty, deal registration. A dealer marketing portal is for marketing: dealers personalize co-branded campaigns, order signage and samples and claim their marketing funds. OnBrandify can be your dealer marketing portal or sit behind the dealer portal you already have, with single sign-on. See how to build a dealer marketing portal.

How do manufacturers support marketing across dealer networks?

By making the manufacturer's marketing the easiest thing for a dealer to use. That means complete co-branded campaigns instead of logo files, a catalog of signage, displays and samples, co-op funds that are easy to claim, and a steady calendar of promotions and launches. See what distributed marketing is and how it works.

How can dealers customize manufacturer-approved advertisements?

Through templates. Your brand, product images, claims and legal text are locked; the dealer's name, logo, address, offer and market details are open or filled in automatically. Dealers get a finished ad in minutes, and you know nothing important changed.

What is co-branded dealer marketing?

Marketing that carries both the manufacturer's brand and the dealer's: your product and message, their name, logo and contact details. Customers see a local business they trust, backed by a brand they know. See co-branding.

How can dealers order branded displays, catalogs and samples?

From one catalog in OnBrandify. Dealers see the displays, signage, catalogs, samples and merchandise available to their tier and region, personalize what needs it, and order. Orders route to your fulfillment partners, and they can be paid for with co-op or MDF funds.

How do manufacturers manage co-op and MDF across dealer locations?

With a balance per dealer or location for each program, clear eligibility rules, and claims that come with proof built in. In OnBrandify, dealers see their balance where they plan marketing, pre-approved campaigns qualify automatically, and reimbursement runs through one workflow. See MDF vs. co-op advertising.

Can a dealer belong to multiple organizations or locations?

Yes. A dealer group with several locations, or a dealer selling more than one of your brands, is set up once in OnBrandify, and each user sees the locations, brands and funds they're responsible for.

How can a dealer marketing platform handle different dealer tiers and regions?

By setting what each dealer sees. In OnBrandify, campaigns, catalog items, fund programs and disclaimers are set by tier, region and dealer type, so a platinum dealer and a new dealer each get the right program.

How can manufacturers increase dealer participation in marketing programs?

Make it easy and make it pay. Pre-filled co-branded campaigns, a short list of what to run this month, co-op that can be spent without paperwork, and results dealers can see. And for dealers who won't do it themselves, run the campaign on their behalf. More in how manufacturers can scale dealer marketing.

What should manufacturers look for in a dealer marketing platform?

A dealer experience people like, real template control, the channels your dealers use (including print, signage and displays), co-op and MDF management, dealer tiers and regions, reporting by dealer, and integration with your CRM and dealer portal. See what to look for in a TCMA platform.

Ready to activate your dealers?

We'll show you how OnBrandify would work for your dealer network.

Request a Demo

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